Love this quote, which sums up the model of companies like facebook, google etc.:
“If you are not paying for it, you’re not the customer; you’re the product being sold.”
Originally(?) appeared here and quoted many times since.
1 thought on “Who’s Your Product?”
Comments are closed.
See also Bruce Schneier's commentary on information security over the next ten years:
'We’re not Google’s customers; we’re Google’s product that they sell to their customers'
http://www.schneier.com/blog/archives/2010/12/security_in_202.html
(I'd always thought this came first, but I got the dates wrong)